Christopher Ward 12 – Revealing ‘The Twelve

Christopher Ward 12 - Revealing 'The Twelve chrono scent

Hey, watch enthusiasts! Today, we are absolutely thrilled to share some exciting news from the world of timepieces. All eyes are on the stunning Christopher Ward The Twelve! 

Right after the smashing success of Windup NYC 2023, Christopher Ward has dropped a bombshell on the watch community. They introduced the stunning “The Twelve”. This exquisite creation, meticulously designed and crafted, is set to redefine your expectations of elegance and precision. Let’s go into the intricacies of the Christopher Ward 12 (The Twelve).

Christopher Ward: A Brief Introduction

Christopher Ward is a British watch brand that was founded in 2004 by Mike France, Peter Ellis, and Chris Ward. The idea for the company came about during a boat trip down the Thames.

Here, the three men, who had recently sold Early Learning Centre and were looking for a new business venture, decided to start a watch brand. They were inspired by the high markups of Swiss watch brands. This is because they were using similar components from the same manufacturers.

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The Goal

Christopher Ward’s goal was to create a different type of premium watch business. Their aim was to avoid the high marketing overheads and third-party retailer margins of Swiss brands. The company launched on June 2, 2005, as the world’s first online-only watch brand. It started selling directly to customers through its own website.

Christopher Ward started with two models, the C5 Malvern Automatic and the C3 Malvern Chronograph. Then the brand quickly gained recognition when a watch expert from Tasmania praised the brand’s ETA 2824-2 automatic movement, calling it the ‘best value mechanical watch in the world.’ 

Christopher Ward Twelve

In 2014, Christopher Ward announced the creation of its own in-house movement, Calibre SH21. This one was the first commercially viable mechanical movement from a British watch brand in over 50 years. The company’s values include providing high-quality watches at affordable prices. It avoids celebrity endorsements and maintains a strong relationship with its customers through its online presence.

Note: The Christopher Ward Moonphase watch collection is also mind-blowing. Each model has its own unique features and design.

Design: Where Elegance Meets Innovation

Prepare to be awestruck by “The Twelve”. This 40mm integrated bracelet sports watch is not just an accessory; it’s a statement. Drawing inspiration from the iconic designs of the 1970s, it flawlessly integrates Gerald Genta’s legacy into a contemporary marvel. The textured dial, reminiscent of an Aztec pyramid with a square base and flat top, gives the watch a unique depth that mere photographs fail to capture. And oh, the bezel! Dodecahedral in shape, it’s a testament to Christopher Ward’s commitment to intricate detailing. With brushed, polished, and sandblasted finishes, the bezel is a work of art in itself.

Christopher Ward the twelve movement

But beauty doesn’t stop there. The indices, faceted and meticulously polished, add a touch of sophistication. The hour and minute hands, redesigned for a more elegant look, perfectly complement the overall aesthetic. The integration of a strong taper in the bracelet, from 24mm to 18mm, enhances the watch’s sleek profile, making it a true delight for the eyes.

Tip: Watches by A Lange & Söhne Zeitwerk combine classic design with innovative technology. Make sure to learn the story behind this exceptional timepiece!

Christopher Ward The Twelve: Specifications

Let’s talk about specifications. Crafted from high-quality 316L steel or titanium, this timepiece boasts a diameter of 40mm and a slim height of 8.9mm, ensuring it comfortably hugs your wrist. With a water resistance of up to 100m, it’s not just a style statement; it’s your reliable companion. Just remember this is not a diver!