We can see that Bulova decided to revive the legendary Super Seville with a modern Precisionist mechanism! It is known that Bulova has been adept at reissuing its historic models in the right way! We’ve seen how well they’ve done with the Lunar Pilot and Oceanographer reissues. And, now their Archive Series welcomes the elegant new Super Seville Bulova model. Let’s get into more deets!
Let’s Talk About History
There is a big announcement blending rich heritage and new innovations! Bulova has given us a reissue of its legendary Super Seville model featuring a classic design and a modern ultra-precise mechanism.
This reissue indeed brings back the classic design! Everyone is in love with this one! Also, we see additional promotion through a new advertisement featuring Ryan Reynolds, jointly produced by Bulova and Reynolds’ company MNTN Matched.
Pioneering Spirit in Marketing
This promotion highlights Bulova’s heritage in marketing. Notably, this recalls Bulova’s pioneering spirit in television advertising.
If you’re unfamiliar, here’s a brief lesson: Bulova was officially the first company to create and broadcast a TV commercial.
On July 1, 1941, in New York, WNBT (now WNBC channel four) aired a Bulova advertisement just before the start of a baseball game. The 10-second spot featured a watch face within a black-and-white map of the USA with the inscription “Bulova Watch Time.” At the end of the ad, a voice said, “America runs on Bulova time.” Cool, right?
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Design and Construction
Now, let’s focus on the new model, the reissue of the legendary Super Seville. The new Bulova Super Seville comes with its unique TV-shaped case.
We can see it is made of stainless steel with dimensions of 37.50 mm width and 10 mm height. Also, there is an integrated bracelet. The case combines hard finishing with a highly polished fluted bezel.
Notably, this creates a cool elegant contrast! The Super Seville is covered with a sapphire crystal with a magnifier at the 3 o’clock position and is water-resistant up to 30 meters.
Elegant Dial Design
Now, what about the design of this gem? Well, the overall dial design clearly mixes vintage elements with modern touches. It has a nice vertically brushed finish and applied indices.
The minute scale is on the outer edge of the dial, along with Roman numerals for the hours. Indeed, it rounds off the elegant look of the dial. The reissued Super Seville is available in three versions:
- two steel models with blue and green dials,
- a version in a steel case with gold PVD coating and a white dial.
Integrated Bracelet
The Super Seville models come with an integrated bracelet tapering from the case towards the clasp. These perfectly match the tone of the case!
The central parts of the bracelet have nice polish. Also, the outer parts are brushed to match the case finish. We absolutely love it!
Ultra-Precise Mechanism
The mechanism powering the Super Seville models is no ordinary quartz mechanism! Notably, it’s the ultra-precise Bulova Precisionist quartz mechanism that vibrates at 262,144 cycles per second, or 262 kHz.
This provides 2 key benefits. First, the second hand glides smoothly like that of a mechanical watch. Or perhaps even more precisely like a Spring Drive mechanism, instead of moving once per second.
Second, the mechanism’s precision is rated at +/-10 seconds per year, compared to the usual +/- 15 seconds per month for traditional 32 kHz quartz mechanisms.
Price and Availability
What about the price tag? The new Bulova Super Seville is available at a price of $695 for the standard steel versions.
Now, you will find a price tag of $775 for the gold PVD-coated version. For more information, you can take a peek at the official Bulova website.
Bulova Super Seville vs Orient President
So, who wins the battle: Bulova Super Seville or Orient President? These are two stylish homages to the iconic Rolex Datejust and Day-Date models.
While the Orient President offers a more affordable take with its in-house movement, the Bulova Super Seville truly shines with its quite accurate fluted bezel design. This one is the closest you’ll get to the Rolex look without breaking the bank.
Both make for great daily wear, but the Bulova edges out the Orient with its more premium feel and vintage charm. Whether you’re team Bulova or team Orient, these watches deliver presidential style at a fraction of the cost. The choice is yours – which one will be joining your collection?
Final Words – New Super Seville Bulova
Bulova has revived its iconic Super Seville with a modern Precisionist mechanism! Known for skillfully reissuing historic models like the Lunar Pilot and Oceanographer, Bulova introduces the elegant new Super Seville. This update truly blends classic design with cutting-edge tech. And, we cannot wait to get this gem!
Promoted alongside Ryan Reynolds, Bulova shows its pioneering spirit in design and marketing. If you’re into stylish and precise watches, the new Super Seville Bulova is a solid choice!
